Sell with AI … or perish

Car sales are no exception to this rule. And yet, this age-old commercial activity still uses practices and tools from another time, and are inexorably set to evolve.
Artificial intelligence is arriving in this context of profound change, and is forcing the automotive sector as a whole to question itself. If only in the face of a clientele that is itself evolving and presenting itself in an ever-increasing manner armed with the advice and recommendations from one or another generative AI.
What is AI? When and how to use it? For whom and for what purposes? And how to sell but also buy a car using AI? Some of the questions addressed in this book which opens up the field of possibilities, and provides a link to training developed by ROMAX Consult, which puts into practice each of the stages of automobile sales addressed in this book.