Jacques Séguéla – the greatest automotive advertiser of the 20th Century

Exceptional encounter with Jacques Séguéla, the greatest automotive advertiser of our time.
He’s the mastermind behind Citroën’s most unforgettable campaigns – true Hollywood-style productions that forever changed the face of advertising.

At the Havas headquarters and in the streets of Paris, he reflects on:
🔹 His life-changing encounter with the 2CV
🔹 His perspective on the evolution of automotive advertising
🔹 What he believes will always remain timeless in communication

👉 How does one of the greatest creative minds in advertising envision the future of publicity in the age of AI?

A vision as inspiring as it is impactful.

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